Tasting is Believing

with the Lundberg Family Farms Food Truck

To break through the ultra-competitive organic food category, Lundberg Farms wanted target consumers to experience what really sets them apart: quality and taste.

We hired organic food chefs as our Tour Managers, coordinated local stops at Whole Foods and developed a routing schedule to take the Lundberg Family Farms brand across the country in a fun and functional Food Truck test kitchen.

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