Gen Y's auto purchases were waning—with an out-of-touch dealership experience to blame. BMW North America enlisted PBJS to train its dealers on connecting with this crucial market.
The result is BMW Dealer Direct. Designed to steer BMW's selling style toward a younger audience, this responsive digital platform facilitates dialogue between BMW North America and more than 300 dealerships nationwide.
Got a project? Ready to learn more? Get in touch with us.