Putting PayPal Center Stage

at Outside Lands Music Festival

"[The event] had all the little touches we know PBJS for. David [Marcus] could not be happier."
— Mark O'Sullivan, PayPal Director of Experiential Marketing

As PayPal’s experiential agency of record, PBJS is bringing the mobile payments revolution to millennials by fusing the brand with a key consumer passion: music.

Our research identified consumers ages 18-24 as being the most receptive to mobile payments—the same demographic comprising 76% of music festival attendees.

By providing amenities like secure storage and a (non-profit) convenience store, our music sponsorship strategy—a first for PayPal—empowered the mobile commerce leader to silence common pain points experienced at most major music festivals.



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