Capturing the Human Content
of the Cloud for OneDrive

When Microsoft was required to rebrand SkyDrive, PBJS helped newly-named OneDrive float above the fray with a launch video capturing the cloud’s real human meaning.

Putting product UI in service of the everyday details that make life beautiful, we hit hard on the emotional promise of Microsoft’s new brand: OneDrive really is The One Place For Everything In Your Life.

PBJS conceived, scripted, and shot these spots working with Microsoft's in-house production resources on post-production.

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