http://www.pbjs.com/blog 2009-07-31T12:00:00.302-08:00 2009-07-31T12:00:00.302-08:00 2009-07-31T12:00:00.302-08:00 Fri, 31 Jul 2009 16:37:00 +0000 Copyright 2008, PBJS Inc. Ian G. Saunders, Whitney Beaty en-US PBJSBLOG Generator v0.1 - Ryan C Davidson The New York Times about Frito-Lay's new approach to directing its line of baked, low-calorie snacks specifically to women. http://www.nytimes.com/2009/02/25/business/media/25adco.html?_r=2&pagewanted=1&ref=business ]]> http://www.pbjs.com/blog The New York Times about Frito-Lay's new approach to directing its line of baked, low-calorie snacks specifically to women. http://www.nytimes.com/2009/02/25/business/media/25adco.html?_r=2&pagewanted=1&ref=business ]]>

http://www.pbjs.com/blog Thu, 26 Feb 2009 16:46:00 +0000
To read more about the highly flammable order, see the video and discover more heat-based puns, click here: ]]> http://www.pbjs.com/blog
To read more about the highly flammable order, see the video and discover more heat-based puns, click here: ]]>

http://www.pbjs.com/blog Fri, 23 Jan 2009 20:17:00 +0000 http://gizmodo.com/5125953/microsoft-ces-2009-keynote-officially-kicks-off-the-ballmer-years ]]> http://www.pbjs.com/blog http://gizmodo.com/5125953/microsoft-ces-2009-keynote-officially-kicks-off-the-ballmer-years ]]>

http://www.pbjs.com/blog Thu, 08 Jan 2009 15:41:00 +0000 http://www.cnn.com/2008/LIVING/wayoflife/11/27/salvation.army/index.html ]]> http://www.pbjs.com/blog http://www.cnn.com/2008/LIVING/wayoflife/11/27/salvation.army/index.html ]]>

http://www.pbjs.com/blog Mon, 08 Dec 2008 20:40:00 +0000 http://168.144.212.54/ . We don't know which is weirder, walking in on a co-worker while he or she shaves with a mobile phone, or actually being able to find everything you want in the second smallest province in Canada. ]]> http://www.pbjs.com/blog http://168.144.212.54/ . We don't know which is weirder, walking in on a co-worker while he or she shaves with a mobile phone, or actually being able to find everything you want in the second smallest province in Canada. ]]>

http://www.pbjs.com/blog Wed, 26 Nov 2008 16:50:00 +0000 http://www.imagineopera.com/ to see the beautiful site that the Minnesota Opera created to teach children about opera through sound, pictures and stories. So check it out, ad libitum . That's a little opera joke for you. ]]> http://www.pbjs.com/blog http://www.imagineopera.com/ to see the beautiful site that the Minnesota Opera created to teach children about opera through sound, pictures and stories. So check it out, ad libitum . That's a little opera joke for you. ]]>

http://www.pbjs.com/blog Fri, 07 Nov 2008 20:01:00 +0000 ]]> http://www.pbjs.com/blog ]]>

http://www.pbjs.com/blog Thu, 06 Nov 2008 15:49:00 +0000 http://www.pbjs.com/blog

http://www.pbjs.com/blog Thu, 16 Oct 2008 16:52:00 +0000
In an effort to take advantage of the power of word-of-mouth adveritising, both General Mills and Kraft have recently launched new word-of-mouth networks that provide access to coupons, special offers and updates on new products. More importantly, however, are the consumer review sections of the site, where visitors are encouraged to write reviews of the companies' products.

To read more about these initiatives, go to: http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3i2db03fb29d573ec549d8e73c1279937f?imw=Y ]]> http://www.pbjs.com/blog
In an effort to take advantage of the power of word-of-mouth adveritising, both General Mills and Kraft have recently launched new word-of-mouth networks that provide access to coupons, special offers and updates on new products. More importantly, however, are the consumer review sections of the site, where visitors are encouraged to write reviews of the companies' products.

To read more about these initiatives, go to: http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3i2db03fb29d573ec549d8e73c1279937f?imw=Y ]]>

http://www.pbjs.com/blog Mon, 06 Oct 2008 17:05:00 +0000 http://promomagazine.com/eventmarketing/news/barrow_alaska_renamed_jolt_0620/ . ]]> http://www.pbjs.com/blog http://promomagazine.com/eventmarketing/news/barrow_alaska_renamed_jolt_0620/ . ]]>

http://www.pbjs.com/blog Fri, 19 Sep 2008 18:08:00 +0000 http://blog.seattletimes.nwsource.com/techtracks/2008/09/03/seattle_ad_firm_that_handled_vista_launch_being_bo.html and learn more about the Publicis Groupe here: http://www.publicis.com/ . ]]> http://www.pbjs.com/blog http://blog.seattletimes.nwsource.com/techtracks/2008/09/03/seattle_ad_firm_that_handled_vista_launch_being_bo.html and learn more about the Publicis Groupe here: http://www.publicis.com/ . ]]>

http://www.pbjs.com/blog Fri, 05 Sep 2008 20:12:00 +0000 www.wefeelfine.org to see an entire universe of emotions - from funny to depressing. ]]> http://www.pbjs.com/blog www.wefeelfine.org to see an entire universe of emotions - from funny to depressing. ]]>

http://www.pbjs.com/blog Fri, 22 Aug 2008 20:46:00 +0000 http://www.oursfzoo.org/ . ]]> http://www.pbjs.com/blog http://www.oursfzoo.org/ . ]]>

http://www.pbjs.com/blog Fri, 15 Aug 2008 18:10:00 +0000 http://www.pbjs.com/blog

http://www.pbjs.com/blog Fri, 01 Aug 2008 19:43:00 +0000 Slate magazine recently published an article on the ethical grey area of ads posing as viral videos. Are marketers smart to take advantage of a low-cost way to reach millions, or does this type of advertising cross a boundry? The answers are unclear, but the article raises some interesting instances of videos that you may have seen without even realizing that it was part of a marketing campaign. Check it out here: http://www.slate.com/id/2195687/ ]]> http://www.pbjs.com/blog Slate magazine recently published an article on the ethical grey area of ads posing as viral videos. Are marketers smart to take advantage of a low-cost way to reach millions, or does this type of advertising cross a boundry? The answers are unclear, but the article raises some interesting instances of videos that you may have seen without even realizing that it was part of a marketing campaign. Check it out here: http://www.slate.com/id/2195687/ ]]>

http://www.pbjs.com/blog Fri, 25 Jul 2008 18:21:00 +0000 http://www.hemmy.net/2006/10/15/creative-advertisements-around-the-world/ ]]> http://www.pbjs.com/blog http://www.hemmy.net/2006/10/15/creative-advertisements-around-the-world/ ]]>

http://www.pbjs.com/blog Thu, 10 Jul 2008 20:23:00 +0000 www.microsoft.com to see the tribute that we designed and developed to celebrate Bill's world-changing career. We'd wish him good luck, but he really doesn't need it. ]]> http://www.pbjs.com/blog www.microsoft.com to see the tribute that we designed and developed to celebrate Bill's world-changing career. We'd wish him good luck, but he really doesn't need it. ]]>

http://www.pbjs.com/blog Fri, 27 Jun 2008 21:18:00 +0000 visabusinessnetwork.com ]]> http://www.pbjs.com/blog visabusinessnetwork.com ]]>

http://www.pbjs.com/blog Thu, 26 Jun 2008 20:13:00 +0000 Sugarontheweb.com is an effort by the French Center for Sugar Research and Information to disprove incorrect information about sugar and share facts about its health benefits. The coinciding print campaign is clever, but the slightly too dynamic website gives the ironic impression that the entire site is hopped up on sugar. ]]> http://www.pbjs.com/blog Sugarontheweb.com is an effort by the French Center for Sugar Research and Information to disprove incorrect information about sugar and share facts about its health benefits. The coinciding print campaign is clever, but the slightly too dynamic website gives the ironic impression that the entire site is hopped up on sugar. ]]>

http://www.pbjs.com/blog Fri, 13 Jun 2008 19:20:00 +0000 http://www.pbjs.com/blog http://www.pbjs.com/blog Thu, 01 Jan 1970 00:00:00 +0000